Senvion's US country head gets new job at blade maker

A US-based wind turbine blade manufacturer recruits a veteran wind sector executive with experience from Vestas, Gamesa and, most recently, Senvion.
Photo: Senvion/
Photo: Senvion/

A resolution on the fate of Senvion is still in the making. However, the insolvent German turbine maker's US Managing Director Lance Marram has found some clarity about his own future. After roughly two years in the position, he now moves on to one of Senvion's subsuppliers, turbine blade producer TPI Composites, where he will serve as senior vice president, TPI informs in a statement.

"Lance’s strong background in the wind energy industry and global service operations will help TPI to continue to focus on profitable growth by expanding our global service business," writes Bill Siwek, TPI’s president.

In 2017, Senvion hired Marram to lead its comeback in North America, where the wind OEM used have a presence, especially in Canada. Although that occurred at the same time as the Canadian wind market stalled, and the company never managed to make it in the US, where it only fetched conditional orders before economic conditions sent the firm into insolvency.

Senvion's economic woes are ties to, among other things, TPI Composites, which booked impairments worth millions on its blade supply contracts with the German firm. The US subsupplier tried to compensate for this by, for instance, expanding its agreements with one of Marram's other former employers, Vestas. He worked as president of business development for the Danish OEM stationed in Madid.

Before that, Marram also worked in the Spanish capital, but for another major wind turbine maker. From 2002 and four years ahead, he served as head of regional sales for Gamesa before being promoted in 2006 to a three-year tenure as vice president of Sales Marketing & Operations with base in the US.

English Edit: Daniel Frank Christensen

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