Velux CEO on major climate compensation move: It will pay off in the future

Velux plans to erase its carbon footprint from the history books by planting trees in a vast area, but this endeavor is motivated by cold financial calculations, says the window group's CEO to CleantechWatch.

Photo: Gregers Tycho/ERH

It's not merely for philanthropic reasons that the Velux Group plans to invest roughly DKK 1 billion (EUR 134.3 million) in a number of major forest projects and green initiatives over the next decade.

It also makes sense business-wise, and the group expects its big investment to pay off in the future, says Velux Group Chief Executive David Briggs following Monday's presentation of the group's major climate endeavor.

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