IEA division head: The trick is to maintain engagement in energy efficiency

The big challenge of improving energy efficiency is to get governments, business leaders, and civilians to stay engaged over time. This, however, could change in the wake of Russia invading Ukraine, says IEA Division Head Brian Motherway.

The backdrop of this year's conference on energy efficiency is Russia's invasion of Ukraine and the current energy crisis. Photo shows Ukrainian Minister of Energy German Galuschenko partaking remote from his home country. | Photo: CLAUS FISKER/Claus Fisker

No fewer than seven times has the International Energy Agency convened a large conference to emphasize the potential gains of energy efficiency.

Nevertheless, despite seven attempts of increasing decibels, the IEA has not yet really gotten its point across – because national governments and business leaders seem to repeatedly forget the message in the meantime.

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