Hindenburg memories cloud Shell's vision of hydrogen future

Shell Chief Executive Ben Van Beurden expects hydrogen fuel to drive trains, planes and trucks in the future, but the word "hydrogen" can evoke memories of the Hindenburg or the H-bomb which is a hurdle for the fuel type.

BY JESSICA SHANKLEMAN, BLOOMBERG

Taxi driver Theo Ellis, the first person in Europe to drive Toyota Motor Corp.'s hydrogen-powered Mirai sedan for business, loves telling passengers about the technology that emits nothing but water.

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Danish-Norwegian hydrogen company makes breakthrough with Shell
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