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Statkraft hires new communications chief

The Norwegian utility has recruited a new SVP of communications and marketing from an analysis firm.

KOMMUNIKASJONSDIREKTØR I STATKRAFT: – Muligheten til å bruke min erfaring og energi til å gjøre en positiv forskjell på to av de viktigste problemstillingene Europa står overfor det neste tiåret, energisikkerhet og klimakrisen, er en mulighet jeg ikke kunne la gå fra meg | Photo: Statkraft

Statkraft has appointed Claus Sonberg as the utility’s new senior vice president of communications and marketing, reporting to Executive Vice President Henrik Sætness.

”The possibility to use my experience and my energy to make a positive difference to two of the biggest challenges Europe faces over the next decade, namely energy security and climate crisis, was an opportunity I couldn’t turn down,” Sonberg writes in a statement.

The new SVP adds that he has a great deal of experience from prior engagement with Statkraft, a main customer in his previous role at analysis and consultancy firm Zynk AS, of which Sonberg is now partner.

Sonberg replaces Statkraft’s now-former SVP, Severin Roald, who stepped down from the power company to take a director position at Norwegian media company Geelmuyden Kiese.

“I am proud and happy that we manage to attract a profile like Claus to a key role in Statkraft,” Sætness says:

”The energy market and the renewable energy industry are facing challenging times right now. At the same time the industry is crucial for the energy transition that Norway, Europe and the world is going through. Good communication and information is very important to us.”

Before taking part in starting Zynk in 2010, Sonberg served as communications chief in SAS as well as head of Nordics for US-based PR firm Burson-Marsteller.

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