Dong: A name change is costly, but represents a good investment
The name name is a costly investment, but it is an investment in the future, says the CEO of Dong Energy.
BY RITZAU FINANS
A new name, a new logo and new market has proved costly for utility Dong, which announced Monday that it was changing its name to Ørsted.
Already a subscriber?Log in here
Read the whole article
Get access for 14 days for free. No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.
With your free trial you get:
- Access all locked articles
- Receive our daily newsletters
- Access our app
Get full access for you and your coworkers
Start a free company trial todayRelated articles:
Here is Dong's new name...
For subscribers
Dong gets green light for oil and gas sale
For subscribers
"I don't understand the reasoning of Denmark's government"
For subscribers
.jpg&w=384&q=75){kind=logo}
