Dong: A name change is costly, but represents a good investment

The name name is a costly investment, but it is an investment in the future, says the CEO of Dong Energy.

Photo: Katrine Marie Kragh/Polfoto/Arkiv

BY RITZAU FINANS

A new name, a new logo and new market has proved costly for utility Dong, which announced Monday that it was changing its name to Ørsted.

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