Vestas CSO to keep up massive investments, altering focus slightly

Wind turbine maker Vestas needs a steady project flow, says Vestas sales director Javier Rodriguez Diez.
Javier Rodriguez Diez, CSO, Vestas | Photo: Wind Europe
Javier Rodriguez Diez, CSO, Vestas | Photo: Wind Europe
BY MARKETWIRE, TRANSLATED BY SIMON ØST VEJBÆK

OEM Vestas pledges to keep up ”massive” investments, but focus is changed slightly, says Vestas director of sales Javier Rodriguez Diez at a panel discussion at the annual WindEurope conference in Copenhagen.

Similarly, predictability is a key word when talking investments, he maintains.

”We need a steady flow of projects. We need to facilitate a system which provides us with mid- and long-term predictability. Knowing what the supply chain needs in terms of factories and raw materials allows us to solve a large piece of the puzzle,” says Rodrigues Diez on the massive investments needed if the long-term renewable energy targets in Europe are to materialize.

When it comes to new turbine developments, another crucial element is ensuring the time to write off investments. The industry has ”pushed it to the limit” by developing one turbine after another.

In other words, a freshly developed turbine needs more time to roam the market in order to generate returns of the investments.

”The sector is currently developing towards having lowered energy prices come from scale and product industrialization than from flooding the market with new products every other year.”

”We are going to keep up massive investments in research developments but our focus is slightly changed from what it was,” says Rodriguez Diez.


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