Deif's new CEO means to steer clear of consolidation danger in Chinese waters
The Danish operating system supplier wants to avoid being dominated by the wind sector's big European fish – the firm's reason for taking to China 14 years back. Now a consolidation trend in the Asian country is prompting Deif to rethink its strategy, with the company's new CEO targeting integration of renewable energy sources.
BY FREJA CELINE ERIKSEN, TRANSLATED BY DANIEL FRANK CHRISTENSEN
14 years ago, Deif decided to take its wind turbine operating systems to the Chinese market. At the time, there was a dynamic customer ecosystem of roughly 50 turbine makers around the world. Denmark's scene, though, was already dominated by to very large companies: Vestas and Siemens Wind Power.
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