Siemens Gamesa CEO signals winds of change

The short-term focus is still to staunch the hemorrhaging, but further down the line, the new CEO aims for a full clean-up based on the latest turnaround strategy while mulling whether certain production elements need to be outsourced.

Photo: Siemens Energy

Over the past five years, Siemens Gamesa has been through enough turnarounds to make a roundabout jealous. Just six months after the official merger, the first cost-cutting measure was launched under the almost inexpressible title L3ed2020, while 2020 and 2021 also saw transformations in the name of profitability. Now the turbine maker is giving it another shot using a new plan, this time titled ’Mistral’.

As per the renowned journalistic tool Wikipedia, ’mistral’ refers to ”a violent, cold, north or northwest wind.” Used metaphorically, the term might be a bold title to use for the company. Though based in Spain, the company’s upper strata of air, in the shape of Siemens Energy, seem to still come down hard, most recently with the appointment of Chief Executive Officer Jochen Eickholt and Chief Operating Officer Tim Dawidowsky from the German majority owner.

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