Danish retail chain Power to invest heavily in electricity trading through new Norwegian company

With electricity company Eletra Energy, Power aims to become one of the five largest electricity suppliers in the Nordic region within five years.

Power launched in Denmark in 2015, and two years later, the electronics chain expanded to Norway. The chain is also represented with stores in Finland. | Photo: Valdemar Ren

by JENS BETAK NIELSEN

The electronics chain Power has founded the company Eletra Energy in Norway, and through this company the chain wants to enter the market for electricity trading on the spot market, according to DetailWatch’s Norwegian sister media, HandelsWatch.

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