British electricity consumers can opt to reduce their electricity bills by turning on their washing machine when they go to bed at night.
The independent electricity company, Green Energy UK, is the first to offer "time-of-the-day" electricity rates on the UK market, whereby prices vary depending on periods of high and low demand. This has been made possible through the launch of digital smart meters which manage energy usage and have been installed in UK households over the last few years.
For UK consumers, this means that it could become up to five times cheaper to turn on a washing machine at night rather than during the 5pm "rush hour". The electricity price for Green Energy UK's new product will be GBP 0.049 from 11pm-6am, while prices in the period between 4pm-7pm will rise as high as GBP 0.2499.