A new Dong will push consumers to think green
In a rebrand, Dong Energy has adopted the name of a renowned Danish scientist from 240 years ago.
With the transition, the utility is aiming to educate Danes, and energy consumers in particular, about the green themes attached to the new name, which will apply from November.
The company has explained Dong, an acronym for Dansk Olie and NaturGas (Danish Oil and Natural Gas) is now an outdated identity, given that in May the company divested of all its activities within these two black energy forms. CEO Henrik Poulsen explained in an interview the day after Monday's presentation that the idea of changing the name already emerged in the period leading up to the company's listing in Autumn 2015.
Read the whole article
Get access for 14 days for free. No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.
With your free trial you get:
- Access all locked articles
- Receive our daily newsletters
- Access our app
Get full access for you and your coworkers
Start a free company trial todayRelated articles:
Here is Dong's new name...
For subscribers
.jpg&w=384&q=75)
